ElectroKLD

Overview

ElectroKLD is an e-commerce website offering a variety of home & kitchen appliances / electronic products in India. The product categories include air fryers, coffee machines, juicers, stand mixers, vacuum cleaners, heaters, water heaters, steamers, and more. (Source: homepage)

The goal of the project was to design/develop a modern, user-friendly shopping experience that helps customers easily browse, compare, and purchase appliances online — while showcasing offers, categories, top deals, and building brand credibility.

Challenges

1. Large product catalog & category complexity
   With many appliance categories (kitchen, cleaning, heating, etc.), organizing navigation, filters, and product lists in a way that’s intuitive is challenging.

2. Highlighting deals & price sensitivity
   Customers expect discounts, deals (e.g. “Value of the Day,” “Top 100 Offers”), and quick glance comparisons. Ensuring offers are visible but not overwhelming is tricky.

3. Performance & responsiveness
   Many images (product images, banners) and dynamic elements (deal sliders) mean page load speed and responsiveness can suffer, especially on mobile or slower networks.

4. Trust & legitimacy
   In e-commerce, customers want to feel confident: secure checkout, visible policies, return/ warranty info, clear product detail pages, etc.

5. Conversion funnel & UX friction
   Avoiding friction in browsing → selecting → checkout is key. Checkout forms, cart visibility, calls-to-action must be seamless.

Solutions

1. Clean & hierarchical navigation / category structure

   • Created a well-organized “Shop / Departments” menu with clear main categories (Kitchen Appliances, Home Appliances, etc.).

   • Used “Featured / Top Offers / New Arrivals / Special” tabs to segment the catalog and allow users to jump into deals.

   • Included a “Store Locator” & “Track Your Order” in the header for utility & trust.

2. Prominent offer banners & deal components

   • Designed a hero/banner slider area showing special deals (e.g. “Save 50%” on Philips air purifier) to immediately attract attention.

   • Added “Value of the Day,” “Top 100 Offers,” “New Arrivals” sections to surface promotions and new stock.

3. Optimized product listing & filtering

   • Each product card includes image, price, discount (strikethrough), “Buy now” / “View product” buttons.

   • Enabled comparisons, cart addition, and “best deals” tags to help decision making.

4. Performance & responsive enhancements

   • Optimized & compressed images, used lazy loading for off-screen images.

   • Ensured CSS/JS bundling & efficient loading so initial render is quick.

   • Mobile layout: content stacks, touch targets large, navigation menus adapted for smaller screens.

5. Trust & transparency features

   • Included “Track Your Order,” “My Account,” and store locator features to reassure users.

   • Clear display of discounted pricing (original vs sale), and “Available / Already Sold” counters in deals.

   • Ensured policy pages, contact forms, and support pages are accessible.

6. Streamlined checkout & UX flow

   • Minimized steps in checkout; showed cart and product details clearly.

   • Placed CTAs (“Start Buying,” “Shop Now”) in key sections for prompt action.

Results

• Improved user engagement & browsing
  The clearer navigation + deal highlights kept users exploring longer and eased product discovery.

• Higher conversion rates
  With streamlined product flows, visible discounts, and trust features, more visitors moved to cart and completed purchases.

• Stronger brand credibility
  The inclusion of account features, tracking, store locator, and clear policies helped reduce hesitation in first-time buyers.

• Better performance & mobile friendliness
  Faster load times and polished responsive design improved usability, especially on mobile devices, reducing bounce.

• Scalable groundwork for growth
  The modular layout enables expansion — more categories, deals, brands, or features (e.g. wishlists, reviews) can be added without reworking core structure.